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Retail & Operations

Footfall & conversion tracking

Count people in and out, measure how many converted to buyers — per entrance, per hour, per store — with full ROI analytics.

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Runs on
Edge device or cloud
Cameras
Any IP camera, NVR or DVR
Set-up
Counting line · Statistic
  • Counting line
  • Statistic
  • Edge
In-house model running on real footage. Overlays are the actual detections.
How it works

Switched on per camera, in minutes.

Footfall, conversion, theft and analytics. Each rule is configured on the camera it watches, with its own limits and hours, and goes live without touching the camera itself.

  1. 01Place a counting line

    Draw a virtual line across the entrance, lane or belt. Every crossing is counted by direction.

  2. 02Trends and reports

    Results are stored per site and hour and shown on dashboards, with exports for reporting.

  3. 03Runs on the edge

    Inference happens on a small NovaCortiX Edge device on site. No video leaves your premises.

  4. 04Alerts and reports

    Alerts reach your team on the console, by email or on WhatsApp, with the clip attached. Everything is logged per site for reports.

Where it fits

Sectors already using this use case.

Retail & QSRAutomate footfall counting, conversion tracking, theft detection, queue management, and ROI analytics — plus Hygiene360 for kitchen PPE and SOP compliance.See sector Warehouses & LogisticsANPR for gate access, perimeter intrusion detection, box and pallet counting, vehicle tracking and face recognition — all running on edge devices at each site.See sector Smart Cities & GovtCity-scale vehicle and person tracking across thousands of cameras, ANPR, forensic video search, and live map visualisation to locate missing persons or investigate incidents.See sector EducationAI-powered learning applications for students from class 4 to 12, delivering deep subject knowledge and AI literacy — preparing the next generation with hands-on, personalised learning.See sector
Related use cases

Often switched on together.

Browse the full library

DemoRetail & OperationsOccupancy management Live headcount for stores, halls or floors, with alerts when limits are crossed.ZoneStatisticEdge DemoRetail & OperationsQueue management Alert when billing, ticket or food-counter queues grow too long — with one rule per queue.ZoneEdgeRetail & OperationsTheft detection Detect suspicious behaviour — shoplifting patterns, vehicle break-in attempts and unauthorised removal of goods — in real time.ZoneEdge DemoRetail & OperationsHeatmaps & dwell time Visualise where people spend time in stores, malls and venues to optimise layout, staffing and product placement.StatisticEdge
Get Started

See Footfall & conversion tracking on your cameras

Tell us about your sites and we’ll set up a pilot of Footfall & conversion tracking on your existing cameras or data, usually within a couple of weeks.

30-minute discovery callWalk through your sites, cameras and what you want to catch
Pilot on your setupStart with a few cameras before scaling to every site
No new hardware neededWorks with existing IP cameras, NVRs and DVRs
Tuned to your sceneZones, hours and thresholds configured per camera

Request a pilot

Fill in your details and we'll get back within 24 hours.